Welcome to Muscle Moments. I’m stoked you’re here.

I’m Dana Wildeboer. A lifelong athlete, a former marketing exec, and coach with over 20 years experience.

Muscle Moments is where STRENGTH gets the spotlight.
Because strength is not vanity. It’s retirement planning. It’s building independence and capability. It’s a life strategy.

This is the place for the people who care about - or want to better understand - the conversations around strength: physical, mental and emotional.

Each week, I’ll share a new podcast episode featuring conversations with real people - professionals and execs, coaches, founders, athletes - who’ve built strength on purpose. We’ll share practical breakdowns of what your body and mind actually needs to get stronger at any age, and I’ll share my honest take on why strength - muscle specifically, is the fountain of youth. (& we’ll likely talk about aesthetic byproduct of building strength, too.)

At Muscle Moments:

• We discuss how to build all types of strength

• We go deep on the importance of muscle as an organ

• We ruminate on what strength teaches us

• We discuss why it’s an important practice for everyone

• We do not talk about “being skinny”, “losing weight”, or “getting smaller”

• We do not shame people for their choices, behaviors, outcomes or conditions that stop them from stepping into strength

Most of the posts are free. Others are for paid subscribers who make this work possible.

Get ready to become your strongest self. No gimmicks. No vision-boards. It’s just iron, honesty, and proof that muscle is the fountain of youth.

Trade skinny for strong. Don’t die frail.

Thanks for being here.